Five misconceptions about Chinese consumers

This article explores five major misconceptions about consumers in China and how multinational brands can overcome them.

Five misconceptions about Chinese consumers

Jerry ClodeResonance China

Like no other market, China is still dominated by assumption. This tendency to simplify is perhaps understandable, considering the size and complexity of China.

However, as category competition intensifies and Chinese consumers show greater enthusiasm for local brands, assumptions can become a liability for international brands in China.

As part of my role at SMART@Resonance, I have the privilege of regularly interviewing Chinese consumers and families in their homes. As part of this journey, I find many assumptions perpetually made about Chinese consumers are naturally dispelled in context.

Here's five key...

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