Facebook in Southeast Asia – How it took the region by storm and how marketers can use it

Anita Davis

An overview of Facebook's recent explosive growth in Southeast Asia. Facebook has become the region's number one social media brand, despite having a minimal presence there as recently as 2008.

Facebook in Southeast Asia – How it took the region by storm and how marketers can use it

Anita Davis

In the last couple of years, the hottest media story in Southeast Asia has been the rise of Facebook. The social network's growth has been remarkable globally; in this region, however, it has been astonishing. From pretty much nowhere in 2008, it had become the top social networking site across Southeast Asia by 2010, and is still growing rapidly.

What's curious about this growth, however, is that it is not part of some master plan hatched in Facebook's US headquarters....

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