No single tool is a magic bullet for maximising marketing effectiveness, but some have greater power to boost impact and revenue than others. With industry attention ever more focused on digital, shoppable media is gaining recognition.
This is particularly true of its video format, where the benefits of engaging interactive content and seamless shopping come together. A perfect fit for consumers seeking online entertainment and immediate buying satisfaction, shoppable video has proved invaluable for brands striving to maintain connections and sales during the pandemic and, given that 50% of consumers plan to keep purchasing digitally even after high streets...