Everything you need to know about shoppable video

An introductory guide to shoppable video media opportunities for brands.

No single tool is a magic bullet for maximising marketing effectiveness, but some have greater power to boost impact and revenue than others. With industry attention ever more focused on digital, shoppable media is gaining recognition. 

This is particularly true of its video format, where the benefits of engaging interactive content and seamless shopping come together. A perfect fit for consumers seeking online entertainment and immediate buying satisfaction, shoppable video has proved invaluable for brands striving to maintain connections and sales during the pandemic and, given that 50% of consumers plan to keep purchasing digitally even after high streets...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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