Effective Social Strategy Report: Lessons from the 2018 WARC Awards

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.
  • Campaigns can find success by appealing to people in a humorous or human way.
  • Video is important to successful social campaigns, so marketers need to ensure there are more executions across more platforms to offer greater scope for iteration.
  • Social has the power to chime with specific communities, enabling better targeting for brands that can skilfully utilise social.
  • Built-in discoverability has helped the winning campaigns, an example being Addict’Aide’s mimicking of an Instagram profile to drive awareness of alcoholism....

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