Effective Content Strategy Report: Lessons from the 2019 WARC Awards

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards.
  • Content is most effective at building audiences over the long term, when it’s used as a continuous process of building sustained attention for the brand.
  • Younger audiences will engage with the right kind of branded content which allows them to express themselves.
  • Tangible and real-world components can help make content strategy come to life; digital should just be one component....

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