E-commerce trends: Amazon predictions for 2019

Danny Silverman, Chris Perry, Pete Andrews, Jack O’Leary and Patrick Miller

As Amazon continues to shape the e-commerce landscape in many Western countries, Edge by Ascential predicts what 2019 will hold and how brands can respond.

Here at Edge, predicting Amazon's next moves is a big part of our job. But the complex and subtle forces applied by competing channels, supply chains, regulations and consumer interests – each of these factors subject to rapid and surprising changes – makes prediction a broad and long-term game.

To start, let's look at our predictions for what Amazon is going to do in the very near term and how it may affect the e-commerce giant's partners and competitors in the immediate future.

1. Amazon's panda

This time last year, there was a huge market for...

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