DMA: GDPR and Marketing

At a recent WARC event, the John Mitchison, Head of Preference Services, Compliance and Legal at the DMA, shared the association's checklist for marketers when approaching GDPR.
  • Included is a description of new definitions including the updates to consent, legitimate interest, and what actions companies must take in the event of a data breach.
  • Additionally, users now need to receive meaningful explanations of the type of profiling a marketer intends to do with their data, part of the updated user rights detailed in the presentation....

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