Diversity increases in the US marketing sector – but there is still work to do

Diversity levels have increased in the US marketing industry, but there is still progress to be made, according to a study by the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) division.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

The US advertising and marketing sector is growing more diverse, but still does not reflect the makeup of the country’s population – an issue that is heightened for the industry’s most senior roles.

Trade body the Association of National Advertisers (ANA), and its Alliance for Inclusive and Multicultural Marketing (AIMM) division, outlined these findings in their latest annual study that assesses representation in the industry, having first published this kind of analysis in 2018.

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