Digital Transparency: 10 questions marketers need to ask their media agency

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

Digital Transparency: 10 questions marketers need to ask their media agency

Catherine Becker & Sam Fenton-ElstoneVCCP Media

Addressing the ANA Media Conference, Marc Pritchard, chief brand officer at Procter & Gamble, demanded action and called on the industry to "step up and deliver media transparency to drive a clean and productive media supply chain".

Since then, his comments have ignited a lot of debate about how clients can ensure they are getting the best value from their digital media spends. Indeed, the issues were the dominant themes at the recent ISBA annual conference and the Guardian Media...

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