Digital brand building: What fashion brands must know

Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.

It is a sign of the times that fashion – an industry that has long held on to glossy magazines – is going digital in a major way.

“The fashion industry has maintained a strong presence in print, especially in magazines such as Vogue,” observed Econsultancy APAC research analyst Jeff Rajeck, on the recent Digital Marketing in the Fashion Sector webinar.

But the hold that print advertising has long wielded over the fashion industry is fast slipping. Data from media-buying firm Zenith Media, for instance, showed that fashion brands increased digital spend by 63% between 2013 and 2016, while spend...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands