Deep empathy key to sales for retail brands

Spark Foundry’s Anna Cherry says deep human understanding and empathy will be the biggest competitive advantage for marketers in a COVID world.

This article is part of a Spotlight series on how retail brands in Australia can balance the opposing trends of DIY and DIFM (do it for me) as consumer priorities shift Read more

Events like COVID, and indeed the GFC or SARS that came before, are moments of truth for brands and marketers – of their purpose, values, commitments but equally their agility, creativity and spirit.

Most importantly, for retail brands to succeed in the economic climates that come with these sorts of events, it is imperative to understand the human truth behind the motivations and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands