Young Australians’ perception about the world and their country is changing in the wake of COVID-19.
While optimism about the world has declined, optimism about Australia has never been higher.
“There is a shift from global trends of being influenced by all the things happening in, say, the United States or other leading countries,” said Roya Lines, solutions and strategy lead at Junkee Media.
Presenting Junkee Media’s Brand New World Research, September 2021 to the audience at a virtual event, she pointed out that “More and more Australians (55%) are buying more local and country-made products in their efforts to...