Driving growth has always been a principle aim of marketing. Right now, this growth is more challenging to deliver than ever before. No one could have quite predicted the impact of COVID-19, which has changed lives and impacted economies everywhere. Brands are facing a complex environment to derive strategies that drive real growth now and in the future.
At Wunderman Thompson, we saw this challenging context as an opportunity to take a fresh look at the role brands play in people’s lives in order to find new directions for growth.
We were set off by reading a quote about the...