Cracking the code to inspiration: How inspiration has become the key to brand growth

A study by Wunderman Thompson identified a strong link between inspiration and brand growth.

Driving growth has always been a principle aim of marketing. Right now, this growth is more challenging to deliver than ever before. No one could have quite predicted the impact of COVID-19, which has changed lives and impacted economies everywhere. Brands are facing a complex environment to derive strategies that drive real growth now and in the future.

At Wunderman Thompson, we saw this challenging context as an opportunity to take a fresh look at the role brands play in people’s lives in order to find new directions for growth.

We were set off by reading a quote about the...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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