Connecting through packs that matter: Innovative digitally-printed packaging in China

Innovative packaging can help businesses engage consumers with enhanced brand experiences through personalisation, interactive technology, such as QR codes, and 'unboxing' rituals.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

Innovative packaging is creating endless marketing opportunities for savvy brands in China. Advancements in print technology have allowed companies to broaden their horizons in product packaging and consumer marketing. Brands are now equipped with new tools, enabling them to enhance consumer experiences in more consumer-centric, engaging and tailored ways. Through innovative digitally printed packaging, brands are now able to:

  • Enhance consumer experience through personalised experiences;
  • Use critical brand touchpoints in e-commerce through a fully automated process;
  • Increase consumer...

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