Competing for the dark chocolate market

This article discusses the rise of dark chocolate, which has long been popular in mainland Europe, but is also now having an increased impact in the chocolate markets in the UK and US.

Competing for the dark chocolate market

Jonathan Thomas

When it comes to chocolate, consumers are turning to the dark side. Although people in mainland Europe have traditionally had a taste for dark chocolate, the sweeter milk version has long been the dominant variety of the Anglo-American world. Yet tastes are shifting, with manufacturers including Mars, Hershey and Cadbury Schweppes, all striving to develop and market new dark products and/or extensions of staple brands such as Kisses, M&Ms and Flake.

In April, Nestlé - which accounts for about 13 per cent of the...

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