Co-op: Optimised for attention

Looks at Co-op's approach of testing new innovations to better understand consumer attention.

Planning for Attention

This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.

Want to know how the Co-op and Dentsu worked to build an algorithm that will help save the planet? Then we need your attention!  Really. We need your attention.

Fighting for attention

With people being hit with over 4,000 advertising messages daily, attention is a scarce resource. When people can skip ads, they often do, and when they cannot skip, they often look away. This is the challenge we face across all advertising and none more so...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands