Building a forward-thinking agency for Asia’s digital era

Anna Hamill

Four tips to build effective agency-client relationships in Asia’s digital era, including diversifying knowledge, hiring different types of thinkers, thinking ahead on brand challenges and operation efficiencies.

With Asia’s marketing landscape continuing to transform at an extraordinary pace, there’s little doubt for advertising agencies how to go about doing their work will continue to evolve as well.

According to Jane Lin-Baden, Chief Executive Officer for Asia-Pacific at digital agency Isobar, it’s time for agencies to rethink their approach to client relationships and ensure they are ready to meet the demands of brands in Asia at a time of unprecedented opportunity.

“Agency business is supposed to really create platform for different types of ideas to flourish and to strive.” Lin-Baden explained in an exclusive interview with WARC.

“Therefore,...

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