This article is part of a Spotlight series on connecting with Indonesia’s digital youth. Read more
Indonesia’s growing technology market holds enormous promise due to the country’s massive young, tech-savvy population. According to a survey by Snapcart Research, 50% of Indonesian online shoppers are millennials (aged 25-34), followed by Gen Z (15-24 years) at 31% and Gen X (35-44 years) at 16%. Baby Boomers (age 45 and above) comprise only 2% of the total number of shoppers. 1
In a few years, Indonesia’s Gen Z population will be driving the next wave of shopper trends and spend. But...