Brand strategies for a post-pandemic world: Part of the Marketer's Toolkit 2021

Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how brands across the globe are successfully adapting and responding to an ever-changing, and ever-challenging marketing and consumer landscape.
  • Brands are adapting their approach to succeed in a recession and stay effective in an e-commerce age.
  • They are showing how to engage with at-home consumers and finding new ways to succeed in the age of walled gardens.
  • Brands have re-oriented marketing processes and agency relationships to succeed in a period of on-going uncertainty and meet consumers’ health and wellbeing needs....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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