Navigating inflation and the threat of recession
This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more
Pandemic. War. Inflation. Recession. All brave the stormy seas, and welcome to the new norm. During challenging times innovation tends to take a back seat. Yet a period of uncertainty is an opportunity to standout. Here we explore how radical empathy can help businesses drive resilience and brave the stormy seas. From ‘incremental’ added-value tactics needed for today, to the ‘transformational’ and ‘adjacent’ innovations needed to withstand tomorrow.
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