Bot fraud levels spike during major holiday occasions, and reach a peak as the commercial frenzy of Black Friday and Cyber Monday take hold, according to a new study published by the Association of National Advertisers (ANA) and White Ops, a company specializing in digital-advertising security.
Based on the online brand ads run by 49 ANA members between October 2016 and January 2017 – a group featuring American Express, Bank of America, Coca-Cola, General Mills, Lowe's, MillerCoors, Pernod Ricard, Target, Unilever and Walmart – and a comparison of this data with two previous studies, both conducted in August and September,...