Boosting brand success through sustainable products and initiatives

Mukta Lad

A panel discussion hosted by Kantar discussed how organisations and brands can think about helping consumers to close the value–action gap and enable sustainable consumption and behaviour.

Brands can increase their chances of success by driving the adoption of sustainable products and initiatives.

During a panel discussion hosted by Kantar, the insights firm shared that its sustainability index – based on the study of 41 million search results data over five years – showed 58% of consumers are prepared to invest time and money to support companies that do good, while 63% of consumers want brands to help them be more sustainable.

Kantar’s APAC head of sustainable transformation practice, Trezelene Chan, said, “The business case for sustainability is clear. The question now is more on how...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands