Blockchain wallets: Engaging consumers across commerce, community and culture

Michael Patent and Acacia Leroy

Culture Group’s Michael Patent and Acacia Leroy explore the opportunities that blockchain wallets offer Web3-ready brands and case studies from across the Southeast Asia region.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

We don’t have to tell you that Southeast Asia is the world’s mobile capital. In 2022, 326 million Southeast Asians own smartphones, making up 88% of all internet users. One key insight – “there are more mobile phones than bank accounts” – sparked a digital wallet revolution, starting with early forms of mobile payments in 2014.

Mobile wallets have since driven inclusivity and participation in the region, where 60% of consumers remain underbanked or unbanked. In...

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