Beyond Binary: Investigating the gender agenda

Shazia Ginai

In recent years, movements such as #MeToo, #TimesUp and Black Lives Matter have shone bright spotlights onto the complexities of race and gender.

A history of inequality has cast a long shadow but this new environment, which encourages more serious discussion, has cultivated a society open to, if not eager for, change.

That is not to say we’re on a one-way road to equality. We must actively work to continue the progress we’re making. It’s true that the representation of gender, and the many debates surrounding it, has never been more present in public consciousness. But it has also never been more complicated.

To better understand the gender agenda in advertising, Neuro-Insight along with the7stars, the UK’s largest independent media agency, and cultural...

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