The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. You don’t have to scour the news too hard to find reports analysing the prevalence of this – recent statistics from the Changing Markets Foundation revealed that greenwashing is rife at high street and luxury fashion brands, with 60% of environmental claims made by fashion brands including Asos and H&M classed as unsubstantiated and misleading.’
Of course this kind of disingenuous messaging is not only a feature of polluters like the fashion...