Australia's brands crack China with 'daigou' personal shoppers
The extraordinary rise of 'daigou' (Chinese personal shoppers) buying local Aussie products to re-sell in China has emerged as a major trend over the past couple of years. But with Australia's premium brand perception in China, it's one that has seen the fortunes of several home-grown brands soar.
In 2015, Bain & Co estimated that the parcel market into China was worth $US7.6 billion and unsurprisingly, Australian brands are taking notice. A2 Milk is one notable example, with other local brands including Chemist Warehouse, Weetbix, Swisse and Blackmores all tapping...