ASMR: The Next 'Big Thing' Or The Next Forgotten Fad?

This article offers a neuroscientific perspective on whether the ASMR trend has staying power, or whether it will be the 'next big thing' that becomes the next forgotten fad.

ASMR: The Next 'Big Thing' Or The Next Forgotten Fad?

Dr. Peter SteidlNeurothinking

ASMR is getting buzz around the marketing industry as the potential next 'big thing' in marketing. Huge brands such as KFC and PepsiCo are testing the waters.

But is ASMR the next 'big thing' for brand marketers, or is it just another fad?

ASMR - Autonomous Sensory Meridian Response - is purported to cause positive feelings of a relaxed nature and a distinct tingling sensation, most often felt on the skin.

Jennifer Allen, the founder of the ASMR Facebook Group, chose this acronym to bring together...

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