Are we heading for an advertising and marketing recession?

In the uncertain economy of early 2008, forewarned is forearmed. This paper outlines economic evidence pointing to a downturn and presents arguments for why a future marketing downturn may differ from previous recessions.

Are We Heading for an Advertising Recession?

Carlos Grande, WARC.com

If the typical job tenure of a chief marketing officer is two years, few outside Germany or Japan will have any direct experience of how recession would change their current role.

The slump of the early 1990s certainly took its toll on the advertising industry, removing an estimated £1bn ($2bn) from UK media revenues alone.But by the strict definition of two consecutive quarters of declining Gross Domestic Product (GDP), the US and the UK have not suffered a...

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