ANA's Liodice sees points of progress in cleaning up the digital ecosystem

The Association of National Advertisers (ANA) has attempted to drive change in the marketing ecosystem, and has seen many areas of success as a result of these efforts.

In the last two years, the Association of National Advertisers (ANA), the trade body for client-side marketers, has shed light on – and set about solving – numerous issues that are blighting the digital ecosystem.

A selection of the organization's recent activities include:

  • commissioning K2 Intelligence, the investigative-services firm, to produce analysis – as released in June 2016 – identifying the problem of non-transparent business practices in the agency space;
  • assessing the impact of bot fraud via a project with White Ops, the cybersecurity company;
  • working with the Association of Canadian Advertisers...

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