In the last two years, the Association of National Advertisers (ANA), the trade body for client-side marketers, has shed light on – and set about solving – numerous issues that are blighting the digital ecosystem.
A selection of the organization's recent activities include:
- commissioning K2 Intelligence, the investigative-services firm, to produce analysis – as released in June 2016 – identifying the problem of non-transparent business practices in the agency space;
- assessing the impact of bot fraud via a project with White Ops, the cybersecurity company;
- working with the Association of Canadian Advertisers...