ANA Survey: marketing in, and after, the recession
In the spring of 2009, at every formal gathering of marketing, media, and advertising professionals, the two hottest buttons were: metrics ("What's all this information really telling us?") and the economy ("Are we a lagging or a leading indicator and how much time do we have left?").
Recently, the Association of National Advertisers (ANA) managed to put the two together in a survey whose results were presented at a day-long event, entitled "2009 Brand Building in Tough Times & Beyond."
The organization polled its members twice – in February...