ANA identifies "crisis" of young advertising talent

Stephen Whiteside

The advertising and marketing sectors are facing a talent "crisis" as millennials look to other industries regarded as offering careers with both greater remuneration and a clearer sense of purpose.

Clients and agencies are facing a major “talent disconnect” as millennials look to a range of other industries that they perceive as being more attractive for developing long-term, meaningful careers.

That was the headline finding from “Bridging the Talent Disconnect: Charting the Pathways to Future Growth,” a study commissioned by the ANA Educational Foundation (AEF) – a division of the Association of National Advertisers (ANA) – and conducted by research firm GfK.

“Marketers, and the agencies that work with them, are facing an unprecedented talent challenge, or ‘talent disconnect,’ as millennials look to other, seemingly more appealing fields to build...

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