ANA/White Ops study: Digital bot fraud declines – but room for progress remains

A study from the Association of National Advertisers (ANA), the trade body, and White Ops, the cybersecurity company, has found that bot fraud is declining in the digital advertising ecosystem.

Bot fraud levels are in decline but various threats and obstacles – from outmoded technology to the continued strength of “walled gardens” – have become firmly embedded in the digital-marketing experience, a new study has found.

The “2018–2019 Bot Baseline: Fraud in Digital Advertising” report is the latest in a series of studies produced by the Association of National Advertisers (ANA), the trade body, and White Ops, a New York-based advertising cybersecurity firm.

And it reveals that bot-fraud levels in the digital-advertising ecosystem will stand at $5.8 billion this year – an 11% decline in dollar value from 2017, and...

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