Algorithmic media trading: A solution for advertisers’ carbon emissions goals

Artificial intelligence can help brands to devise more sustainable approaches to media buying.

The release of ChatGPT-3 has put the capabilities of artificial intelligence (AI) in media headlines once again. Currently the world’s most powerful language model, ChatGPT-3 is made up of 175 billion parameters, allowing it to evaluate enormous data sets and determine the best output for specific requests.

AI and machine learning’s (ML) potential to account for numerous variables and deliver tailored results doesn’t only benefit natural language generation, however. It stands to help advertisers adopt more sustainable approaches to media buying too.

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