Aging Asia: how brands are tackling Asia's aging population
Dave McCaughanBibliosexual
Aging Asia
This article is part a series on how brands are tackling Asia's aging population. Read more.
For years I have been frustrated by marketers who seem to be ignoring the single biggest growth market in Asia Pacific: those over 60. I was frustrated at market researchers because they nearly always stopped any broad population study at 59, or thought stretching to 64 years of age was a big deal. I was equally frustrated with my old colleagues in advertising agencies who lived under the...