Advertising in the Philippines: Young, connected and willing to spend

Joan Mae Encarnacion

This article provides an overview of exciting consumer trends emerging from the Philippines, home to an internationally minded, young and social media driven population and one of the world's fastest growing economies.

Advertising in the Philippines: Young, connected and willing to spend

Joan Mae Encarnacion Publicis Jimenez Basic

Asian advertising in 2016: how brands should respond to trends in emerging economies

This article is part of a series on Asian advertising in 2016. Read more.

The Philippines is a country characterized by distinct differences and groupings. An archipelago of 7,107 islands with three island groups, characterized by distinct regional identities. With a young, energetic population, the country – where English is the language of business – is one of the fastest growing social media markets in the world. Filipinos...

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