Advertising, innovation and the future of agencies

The advertising world is undergoing profound changes, but agencies will still have considerable opportunities in the ecosystem that is emerging.

Traditional advertising has a problem.

Even a few years ago, a world without interruptive TV spots or intrusive digital ads was almost unimaginable. As more people exchange cable packages for ad-free environments like Netflix and Amazon Prime, and tap into voice-activated technologies such as Google Home, however, the number of opportunities to reach consumers in tried-and-tested ways is in decline – even before the rise of online ad-blocking is taken into account.

Given the resultant dire predictions about the prospectsfor some of the advertising industry’s core foundation stones, it might be expected that agencies – the very enterprises...

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Insights Team
Bray Leino

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