Additional sales from advertising add 28% to the annual carbon footprint of every single person in the UK.
That’s the headline finding of new research being launched at COP26 in Glasgow this week by Purpose Disruptors, a network of ad professionals hoping to reform the industry in response to climate change, and the marketing analytics consultancy magic numbers.
In harder ecological terms, that 28% figure equates to 186 million tonnes of greenhouse gases, and is equivalent to running 47 coal-fired power plants all year round.
It’s important because the window available to keep us within 1.5 degrees Celsius...