Where to listen
Timestamps
00:30 – Definition of shoppable media 01:20 – Why social commerce is becoming so important for categories like fashion and beauty. 02:48 – Will budget start flowing into shoppable media? 05:34 – Livestream shoppable content. 06:48 – Are there any examples in markets outside of China? 07:50 – What impact do influencers have on these livestreams? 09:12 – What will shoppable media look like in 5 years’ time? 10:50 – What is immersive content?