10 Trends Shaping Asia's Marketing Landscape

Michael Agnew

This article explores 10 trends shaping Asia's marketing landscape, including chat apps, on-demand services, content marketing and storytelling.

10 Trends Shaping Asia's Marketing Landscape

Michael AgnewForesight Factory

In 2016, nearly all macro consumer trends are global, even in such a diverse region as Asia, but that certainly doesn't mean local market knowledge is irrelevant. In our increasingly competitive, globalised world where the pace of innovation gets ever faster, understanding how, when and at what trajectory macro-consumer trends manifest in a particular market or region can help businesses unlock powerful commercial advantages.

Here are ten major global trends that we're watching in Asia right now: five where Asian markets are leading globally; and five because they are catching...

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