New Zealand, Outdoor (OOH) advertising expenditure

An overview of total outdoor advertising spend in New Zealand since 2011.

Methodology & Sources

Data for non-internet media are provided by the Advertising Standards Authority New Zealand (ASANZ) and are drawn from a media survey. 

Outdoor advertising data include cash revenue and exclude installation and GST from members of the Outdoor Media Association of NZ (OMANZ) and Advantage Media, ETC Media, Bacbou, Bounce, Attention Seekers, Go Media, Phantom Billstickers and Adzup.

Revenue data for outdoor advertising are supplied to the ASANZ from the listed companies involved in outdoor or ambient advertising.

Data are net of discounts, include agency commission and exclude production cost....

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