Methodology & Sources
Internet data are provided by IAB Europe and are split into three primary formats: search, display and online classified. These are defined in the following ways:Search: advertising appearing on specific word requests on search engines, excluding SEO (fees paid to a 3rd party to improve website ranking in search engines).
Online classified: a fee paid by an advertiser to place an ad or listing around a specific vertical such as automotive, recruiting and real estate, regardless of the outcome of the ad (i.e., the fee is paid even if there is no ‘sale’)
Display:...