India, Online display advertising expenditure

An overview of total online display advertising spend in India since 2016.

Methodology & Sources

Online display data are provided by the Internet and Mobile Association of India (IAMAI) and are drawn from a rate card survey. The series encompasses data for a number of online display formats, including banners, buttons, skyscrapers, overlays, interstitials, and pop-ups displayed on a website.

WARC also classifies online video and social media as display formats, per IAB definitions. Online video advertising can be defined in numerous ways though, principally, these are:

  • in-stream video advertising (pre-rolls, mid-rolls, post-rolls)
  • in-stream banner overlays
  • out-of-stream video advertising (e.g. self-play video on social network, not embedded in non-advertising video content)
  • contextual...

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