Shoppers conduct online research before in-store purchases

Elana Morris

An overview of Coveo's recent report on before-purchase research for online shopping.

Shoppers prefer to research products online before making a purchase, according to a recent report from Software as a Service (SaaS) engine Coveo. In fact, 37% of shoppers research products online before making a purchase in-store, according to the report. Twenty-three percent of consumers said they prefer to research products on social media specifically before making an in-person purchase, while 55% of surveyed consumers said they do research on the website of the retailer from which they intend to purchase.

In all, 79% of consumers reported that they conduct some kind of research online or on social media...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands