E-sports content grew rapidly in 2020 but Twitch's dominance means YouTube and Facebook are failing to take market share, according to a WARC Data analysis of research from Streamlabs and Stream Hatchet.
All three platforms reached new heights in 2020, with the number of hours watched on Facebook Gaming almost tripling (+184% to 3.1bn). YouTube Gaming Live doubled its consumption (+97% to 6.2bn) while Amazon-owned Twitch saw a strong increase of 67% (to 18.4bn hours).
However, there has been no meaningful change in market share since the end of 2019. Twitch consistently accounts for around two-thirds of hours...