YouTube advertising revenue has topped $6.0bn for only the second time while Google Search has recovered from a COVID-induced decline last year, according to the latest reports from parent company Alphabet.
YouTube advertising revenue grew 48.7% in the first three months of this year to reach $6.0bn, double the $3.0bn earned in Q1 2019. The company says it saw 'phenomenal' growth in direct response ads and 'continued strength' in brand advertising.
The online video platform has been helped by a continued shift in consumption – Alphabet claims that more 18- to 49-year-olds watch YouTube than linear TV....