Word of mouth is the most used medium for discovering new video content, according to the latest data from Nielsen Video 360. Of the United States population (aged 13+), 59% said they discovered new movies, TV shows or full-length video content through word-of-mouth. This rose to 65% for fans of superhero and family films.
The general population and fans of superhero franchises show general agreement on the relative significance of each medium. Both groups said commercials, ads and/or trailers seen at the cinema were least used to discover new video content, while TV was the second most used medium. However,...