Food, drink, fashion and groceries will be the most common items bought by Vietnamese consumers in this year's Tết festival, according to research from mobile marketing platform InMobi.
Two-fifths (39%) of Vietnamese smartphone users plan to buy food and drink for the upcoming festive season, while a quarter (26%) plan to purchase apparel/clothes and grocery goods for the house.
Beauty and cosmetics also prove popular, with one-fifth (22%) planning to purchase.
These purchases are more likely to be online this year as the coronavirus outbreak encouraged widespread digital adoptionin the country. Vietnam also saw the number...