US, Audio consumption among millennials

An overview of daily audio consumption by US millennials (18-34), 2014-2016.

The average American aged 18-34 registered daily audio consumption of 01:46 hours in 2016. This represents an increase of just four minutes from 2014, when consumption stood at 01:42.

Of the four audio consumption devices monitored (on a user basis), radio accounted for the most American millennials time on 01:40 in 2016, a substantial 01:44 more than the next-placed tablet (00:18). The PC and smartphone both trailed at 00:16. While radio is still the preferred channel for audio consumption among US millennials, it has seen very marginal decline. Other devices have made small gains over the same period, with tablet...

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