US, Audio consumption among African Americans

An overview of audio consumption among African Americans between 2014-2016.

The average African American (aged 18+) registered daily audio consumption of two hours and eight minutes (02:08) in 2016, according to data from WARC and Nielsen. This represents an increase of just four minutes from 2014, when consumption stood at 02:04.

Of the four audio consumption devices monitored (on a user basis), radio accounted for the most African American time on 02:05 in 2016, a significant 01:46 more than the next-placed tablet (00:19). The smartphone was measured at 00:17, followed by the PC on 00:15. While radio is still the preferred channel for audio consumption among African Americans, it...

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